The New Zealand tourist office offers adventurers the opportunity to discover the many facets of the country through original advertising spots. The advertising campaign started with a “fake” part of Loserfruit’s live game in which we discover the country in the form of a video game.

If it is partly a parody on video games, we must admit that the final work is full of details really well found. The map, the compass, the bonus points when you achieve objectives, the choices in the dialogues, the characters you meet …

The aim of the campaign is obviously to make us discover New Zealand and all the experiences that can be found there, be it the landscapes but also the sports activities or the local culture. PLAY NZ is a great idea made by TBWA \ Sydney.