The 2020 Worlds of League of Legends are already underway and Nike took the opportunity to show that esport has a prominent place in its future (and present) goals. It was last week that we were able to discover for the first time a new advertisement called Camp Next Level which puts the spotlight on esport with a lot of humor.

In a style reminiscent of Hunger Games, we discover esports players who train in extreme configurations. The video emphasizes the work of the players and the hygiene of life (a beautiful message, we validate). A great achievement by W + K Shanghai with even the participation of player Uzi.

By calling the camp Next Level, Nike also refers to its Take it to the next level ad. The sports brand has accustomed us to quality advertising, to say the least.

I take this opportunity to post some pictures of the next pair of gaming sneakers, the League of Legends x Air Jordan 1 Zoom Air CMFT. It will soon see the light of day (no date for the moment). We had already talked about it but we can now see it in detail and it is magnificent!